I would like to expose this more, maybe after this crunch. Just keep in mind that it takes time to anonymize and process -- a time that is otherwise spent on optimizing or collaborating. One bucket of resources, many demands... and I'd like to keep us as lean as we are :)
Below is a soundbite I got from many notes I get from our donors, this is not unusual about this banner:
*"...banner on wikipedia today motivated me to donate for the first time. I think the increased size properly conveyed the importance of the donations to running the site. Previous banners were a bit too polite or subtle to get me thinking."*
On Wed, Dec 3, 2014 at 11:19 AM, Ryan Lane rlane32@gmail.com wrote:
Lila Tretikov <lila@...> writes:
This type of fundraising is -- by its very nature -- obtrusive. We are thinking about other options. But, as with anything, "every action has equal and opposite reaction". Anything we do, we have to consider the consequences and we will find flaws.
Now for the specifics:
Yes -- the fundraising team works incredibly hard to optimize and adjust
to
changes in our environment and to minimize obtrusiveness (there are multiple ways to measure this: total impressions, % conversions, size, parallelizing campaigns, etc.). It is a complex multi-variable equation. Fundraising uses A/B tests to do much of the optimization, but they also use surveys, user tests, and sentiment analysis. Some of what you see is counter-intuitive (even to me, and I have experience with this), but they work. All of this year's tests showed minimal brand impact even from the overlay screen. That said, going forward we are considering an unbiased
3rd
party to do some of this analysis.
I was unaware of these other metrics that fundraising collects. Can you share them with us? It would be really great to get information about the methodology used, the raw or anonymized data, and the curated data/visualizations that's being used to show there's no brand damage.
Anecdotal evidence and social media suggests the opposite of what you're saying, so I'm eager to see the evidence that shows nothing's wrong.
- Ryan
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