On Wed, Aug 23, 2017 at 12:03 PM, Lodewijk lodewijk@effeietsanders.org wrote:
I can see that confusing people is not what we should be aiming for :) Would it help sooth your mind when there is a clear distinction between content and banner, even if the look and feel is the same? (I can imagine that you could accomplish this by doing the banner at full site width, for example)
I suspect making a clear distinction and making it use the same look and feel are opposing goals. But I'm not a very good designer, maybe you can make it work somehow.
but at the same time I recognize that community members have been asking Fundraising to make the banners less 'in your face' and 'ad-like' (which is by far the obvious way to make sure nobody gets confused about the seperation).
My gut feeling there is that those people will consider a full-page ad as being "in your face" whether it looks like a traditional banner or like content.
Personally, I'd rather have clearly demarcated ads. When ads try to blend into content too well, I feel like the advertiser is trying to trick me.