Every year it reaches the headlines of the news: the top 10 or top 100 of most visited Google searches of the past year in my country. This I have seen in some other countries too.
People are interested and with making this data public, something positive is said about Google (besides all the negatieve news about them during the rest of the year).
This is something simple Wikimedia could do too: sharing this kind of data (*by country*) with the world. It would bring Wikipedia closer to the public, more positive awareness. Or otherwise making this data available to the local chapters so they can bring positive news about Wikipedia.
Romaine