We certainly do need a holiday push, though - there are plenty of great suggestions that would really bring things in.
How about trying something different?
Mono
On Wed, Dec 1, 2010 at 2:49 PM, Brian J Mingus brian.mingus@colorado.eduwrote:
On Wed, Dec 1, 2010 at 2:09 PM, Przykuta przykuta@o2.pl wrote:
Hmm. We need change strategy. Banners work well, but without changes
you
know.
http://wikimediafoundation.org/wiki/Special:FundraiserStatistics
przykuta
I'm not sure that the drop can be attributed to a lack of effectiveness
in
the banners. I expect us to raise significantly more this year due to
an
increase in readership, but I think most people that wanted to
contribute
in
the past with the less-than-optimal banners eventually did. Now that we
have
a much more effective personal appeal, those who want to contribute do
it
sooner rather than later.
- Brian
But look on the "Christmas days" in 2008 and 2009... The banner was changed.
przykuta
That fits with what I said - a more effective banner will cause some people who would have donated at another time with a less effective banner to donate now. It's certainly true that a more effective banner will draw in some new donors, but with a more effective banner system the donation rate we are seeing makes sense. We convinced everyone who usually donates to donate right away, and now there are fewer donations per day as a result.
- Brian
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