It's not Virgin's choice. If they get to dictate the nature of their representation, it starts to border on advertising. I think we'll have better credibility with the community if we link to an article.
Kirill Lokshin wrote:
On 12/26/06, David Strauss david@fourkitchens.com wrote:
I don't know if others would agree, but I'd prefer to link to an article. It would certainly seem less commercial.
I suspect Virgin might not agree. ;-)
Aside from that, of course, is the practical point that this is Wikimedia-wide, not just Wikipedia-wide. What article would, say, Commons link to? And how about languages that didn't have an article on Virgin, or had an utterly inadequate one?