On 12/28/06, Gatto Nero gattonero@gmail.com wrote:
The logo is a big dot with Virgin Inside: no matter if there is a big "Unite" under it, it publicize Virgin.
A "big" dot? Are we looking at the same image? The dot of the logo is barely large enough to cover the "Uni" of "Unite".
First of all, textual identification is less intrusive.
Sometimes yes, sometimes no.
Second of all: marketing works with logos. There's a reason why a logo is so important for the life of a company.
I agree, but we're hardly strengthening the Virgin logo. The Virgin Unite logo is barely known. In any case, we'll see what we can do with regard to logo exposure in future agreements.