I actually liked the idea of a picture of the man whose making the appeal behind the text (regardless of the fact that Craigslist seemed very US-centric to me, and appreciating the fact that members of the Advisory Board would do such appeals) and I miss it from the Jimmy appeal. (It is an unsubstantiated hypotheses of mine, that probably the donor comments would also have worked with a picture of a real person as a background).
Best, Bence Damokos