On Thu, Sep 8, 2011 at 4:47 PM, Tobias Oelgarte < tobias.oelgarte@googlemail.com> wrote:
Does rebranding change anything then the "name" or "appearance"?
Or better asked: Does it help to solve any of our real problems?
It might be useful in reducing confusion - when saying that one is on the board of Wikimedia, undoubtedly many people will think they heard/you meant Wikipedia. And saying 'Wikimedia' when meaning 'Mediawiki' is something I have even seen insiders guilty of. I don't think it's enough to counteract the intrinsic costs of rebranding, but there definitely is some use in it.