This article is interesting in light of discussions about Wikimedia readership, audience, and fundraising, so I'm passing along the link for anyone else who might be interested.
http://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad...
Sounds like Wikimedia has a lot of company in struggling with traffic and audience. It might be interesting for WMF to have some dialogue with content-producing organizations about this subject.
Pine