Todd Allen wrote:
Recently ran across a site, http://assignmine.com/, that's using a banner ad describing itself as "Wikipedia for assignments.
It sounds like they're comparing themselves to Wikipedia rather than calling themselves Wikipedia, so it's not too bad. I'm not an expert on trademark law, though, so I don't know if it's allowed.
Definitely a no-no. Try advertising your business as "The Cadillac of Widgets", and you can expect lawyers from General Motors to send you nastygrams talking about dilution of their trademark's value. Of course, we're certainly free to give explicit permission for such uses to those we feel worthy.