Hi Lila,
Thanks for your response. In the past, fundraising was more of a collaborative effort - maybe it would make sense to rethink the fundraising process after this round, and see how the community can be made co-own the process, so that the work of the team becomes easier, and friction less. I think that would be a way to solve a lot of the hurdles we're encountering right now.
Best, Lodewijk
On Wed, Dec 3, 2014 at 8:19 PM, Ryan Lane rlane32@gmail.com wrote:
Lila Tretikov <lila@...> writes:
This type of fundraising is -- by its very nature -- obtrusive. We are thinking about other options. But, as with anything, "every action has equal and opposite reaction". Anything we do, we have to consider the consequences and we will find flaws.
Now for the specifics:
Yes -- the fundraising team works incredibly hard to optimize and adjust
to
changes in our environment and to minimize obtrusiveness (there are multiple ways to measure this: total impressions, % conversions, size, parallelizing campaigns, etc.). It is a complex multi-variable equation. Fundraising uses A/B tests to do much of the optimization, but they also use surveys, user tests, and sentiment analysis. Some of what you see is counter-intuitive (even to me, and I have experience with this), but they work. All of this year's tests showed minimal brand impact even from the overlay screen. That said, going forward we are considering an unbiased
3rd
party to do some of this analysis.
I was unaware of these other metrics that fundraising collects. Can you share them with us? It would be really great to get information about the methodology used, the raw or anonymized data, and the curated data/visualizations that's being used to show there's no brand damage.
Anecdotal evidence and social media suggests the opposite of what you're saying, so I'm eager to see the evidence that shows nothing's wrong.
- Ryan
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