It is a bit of a wall of text, but at first reading the message is less offensive than many previous versions. Cheers, Peter
-----Original Message----- From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On Behalf Of James Salsman Sent: Friday, October 5, 2018 12:45 PM To: Wikimedia Mailing List Subject: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested
The fundraising banner has gotten much bigger again: https://i.imgur.com/vMVbAHz.png
I know it is bigger because it performs better relative to similar somewhat smaller banners, but I have a quantitive question: How much longer would the annual fundraiser need to take in order to raise the same amount of money from a one-line banner such as Google uses for their charitable fundraising? E.g.: https://i.imgur.com/mm31Qn5.png
As far as I can tell, the last time a one-line banner was tested seems to be 2008. Shouldn't we try again? Section links don't work on a lot of browsers when a large banner is written in through javascript after the html vertical layout has been rendered, which is really annoying. That and other factors could make a one line banner surprisingly more effective than a big one. The pitch at the sidebar donation link's donate.wikimedia.org landing page is just as persuasive and featureful.
Wouldn't it be better to show more one-line banners to achieve the same amount?
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