Reselling one or two DVD would not be a big deal. However, engaging into a real reselling activity of a DVD using trademarks which you are not authorized to use for a commercial activity, is illegal.
Trademark law would stop me making my own DVDs and selling them as Wikipedia DVDs, but does it really stop me selling official Wikipedia DVDs that I own? Having a trademark doesn't give you exclusivity on using it, it just restricts what other people can use it for. If I'm talking about Wikipedia, I can use the Wikipedia trademark.
Yeah, and since your contract agreement at $100 explicitely does not allow you to resell the feed to a third party, you would engage into illegal activity as well.
That's a much more definite point. A datafeed involves a contractual agreement between the two parties, so you can impose whatever restrictions you like. A simple sale of a tangible item does not.
Datafeed is one of the way we can make money. Which will allow us to pay the accountant. Which will allow us to provide all the financial information you are noisily requesting. If you count in "actual cost" uniquely the bandwidth cost, $100 could make it. But running an organization uniquely counting as cost, the bandwidth, is seriously being out of it.
It's a matter of priorities. Is it more important to get as much free information as possible out there right now, or to be still able to get free information out in a year's time? Anthony seems to believe the former, you the latter. Both are valid points of view.