Le 10/10/2015 18:43, Toby Negrin a écrit :
Hi Folks --
I would suggest that if you are unhappy with the banners you apply your energy to the annual planning process[1]. As long as the budget goes up 20% year over year and page views fall, the Fundraising team will need to crank up the banners.
For sure. Thus we may question why the budget should go up 20% year over year. The 2015-2016 Annual Plan doesn't really justify it. How long do they plan to keep this growth? What is the limits to this growth if the fundraising team is just supposed to meet the targets it is given ? Will the limit be by choice of the WMF or one day failing to meet theses targets, despite more and more insistent banners?
What about capping the WMF growth just as the chapters funding was capped? What about degrowth? Would it be impossible for the WMF to fulfil its mission with the budget it had, say, 3 years ago?
It's worth pointing out that Fundraising is one of the strongest voices for fiscal restraint at the Foundation.
-Toby
[1] https://wikimediafoundation.org/wiki/2015-2016_Annual_Plan
On Fri, Oct 9, 2015 at 4:09 PM, Pete Forsyth peteforsyth@gmail.com wrote:
I want to be clear about my previous message -- I am not questioning any individual person's integrity in the process, and I know from firsthand experience that a tremendous amount of good work goes into this stuff. But I think the process that has evolved around developing the campaign is broken.
In Megan's message, I see a great deal of emphasis on the specific points that are attributable to community suggestions/requests. But there is a bigger point that gets lost: It's not about where the ideas come from, it's about whether the final result "gets it right."
If the WMF produced mission-compatible banners without any community consultation at all, I'd be happy, and I think most others would be too. Running an open process is not the right way to measure success here. An open process is one of many ways to surface problems, and maybe to generate ideas; but it's not the be-all end-all.
The fund-raising department is clearly held accountable on its easily-measured performance. It needs to also be held accountable to the mission. How to do that is a difficult design and management problem, and I don't pretend to have the perfect answer. But it's something that needs to be done.
Pete [[User:Peteforsyth]]