Hi Seddon,
Okay, but I believe I am correct in saying that you took around $34 million last December, even though the publicised[1] target was $25 million.
I am basing that on the monthly bar chart in the Wikimedia Foundation's 2015–2016 Fundraising Report.[2]*
In 2014, the publicised target was $20 million, and you reported[3] that you surpassed that as well – by more than $10 million, according to the frdata dump.
Given that this year you've taken well over half your target amount in eight days, and are outperforming last year's campaign, I estimate you'll end up with a total of around $40 million if you keep the campaign running until the end of the year, i.e. $15 million more than the communicated target.
Is that what you're intending to do, or will you end the campaign when the targeted $25 million are in the bank?
Andreas
* I tried to include the chart for quick reference, but the mail that included seems to have gotten stuck in the system. I guess pipermail doesn't like graphics.
[1] https://blog.wikimedia.org/2015/12/01/wikimedia-foundati on-annual-campaign/ [2] https://wikimediafoundation.org/wiki/2015-2016_Fundraising_Report [3] https://blog.wikimedia.org/2015/01/05/thank-you-for-keep ing-knowledge-free-and-accessible/
On Wed, Dec 7, 2016 at 2:04 PM, Joseph Seddon jseddon@wikimedia.org wrote:
Hey Andreas
A very quick email just noting I don't know the method by which that frdata dump is created (its very old and not maintained) but it would seem that numbers in the frdata dump are only useful as a rough guide.
We are basing our numbers on internal accounting figures which is more representative of the actual cash flow since it is more closely based on actual cleared payments.
Seddon
On 7 Dec 2016 13:36, "Andreas Kolbe" jayen466@gmail.com wrote:
People can follow progress of the fundraiser by loading the spreadsheet files provided here:
At the time of writing, the data in
yeardata-day-vs-sum.csv https://frdata.wikimedia.org/yeardata-day-vs-sum.csv Total amount received per day (not taking into account refunds)
indicate that you have received $15.8 million in donations since the year-end campaign started on November 29. The advertised target of the campaign is $25 million[1] – so after less than nine days, you are
already
more than 60% there.
Are you planning to end the campaign once the publicised target is
reached,
or will you go beyond the target as you did in the last two years?
[1] https://blog.wikimedia.org/2016/11/29/wikimedia- foundation-annual-fundraiser/
On Tue, Dec 6, 2016 at 11:05 PM, Joseph Seddon jseddon@wikimedia.org wrote:
Hello All!
So originally we were going to send an update after the first two weeks
but
with so much going on and following feedback, I'll cover as much as I
can
in as brief a form as possible and more regularly than planned:
Banners limited: We have already begun limiting the number of times
a
reader will see a banner within a single browser if they choose to
not
dismiss the banners. For the moment, dismissing a banner or viewing
a
banner *up to 10 times* will result in the banners being suppressed
for
a period of 1 week.
Big messaging update [1]: We've been playing heavily with the ideas
of
“fake news” and “facts matter”. In addition for first time since
2013,
we have returned to an appeal coming from a specific individual, in
this
case Jimmy. Much of the inspiration for both came from interviews
Fundraising
did with both Jimmy and Katherine back in October.
Big design update & in-line banners: We've moved away from the dark
navy
blue (seen as black by many people), which was considered by the community to be too mobid and foreboding, to a white background banner with
red
border. Following extensive testing we also moved to inline banners
over
the weekend replacing the top header banners.
Promising Numbers: Currently we believe that we have raised around $13,000,000 (accounting for payments to be cleared). This has been helped enormously by both gains found in our banner campaigns that is
allowing
us to keep pace with the decline of desktop, as well as a brilliantly performing e-mail campaign.
Awesome E-mail: November 30th 2016 saw our biggest day for email fundraising ~$950,000 (2016) vs ~$550,000 (2015) raised in a 24 hour period with approximately a similar number of e-mails.
Stable Tech: This year has been extremely stable from a technical standpoint compared to other years, with the most perplexing issue being an odd dip that occurred in our donations and traffic [2] on December
1st
for one hour. This occurred during the quietest period in a day for 2
days
but then appeared to stop. Low impact but naturally could be a bigger
issue
if the problem occurred during peak fundraising hours or was more prolonged, investigations continue.
Major gifts going great: Our major gifts team have been very busy,
and
have seen double the number of Major gifts donations during this
period
of the year compared with last year which means this page [3] getting a lot of updates recently.
A brilliant social media team: In short awesome work has been done
by
them but I will send a separate more detailed update on this :)
[1] - https://en.wikipedia.org/wiki/Albert_Einstein?banner=B1617_ 1117_en6C_dsk_p1_lg_template&force=1&country=US
[2] - https://phabricator.wikimedia.org/T152122 [3] - https://wikimediafoundation.org/wiki/Benefactors
-- Seddon
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