On 6 November 2010 17:07, Liam Wyatt liamwyatt@gmail.com wrote:
ads there would be able to be served in a way that is both relevant to the end-user (based on the term being searched for)
That's a big problem. To use a somewhat clichéd example, we should not be showing adverts for either Coca-cola or Pepsi to people searching for "coke".