objectives. At this point, it would be better if they approached us with an idea and/or proposal (instead of us going to them) because Britannica is still trying to figure out how to be successful in a world that is increasingly moving online that values community and collaboration:
Actually, to me it sounds exactly as a reason to approach them. If they are still undecided about their global policy, they might as well be succeptible to reasonable argument. And Microsoft core values are very much different from ours.
Cheers Yaroslav