Hello Everyone!
Just wanted to provide a couple of quick fundraising updates:
**End of year downtime and New Year**
From today, we are bringing banners down across the projects for the next
week as we did last year.
As I mentioned in my December 10th update, you may have noticed that we have been running small banners on the Wikipedia Portal site for this first time ever this year. These will stay up until December 31st. Over this period we will also be experimenting with a small highlight on the sidebar donate link, revisiting something we haven’t explored for a while. We learned during last year’s campaign that readers are looking for ways to donate to Wikipedia the week between Christmas and New Years. We hope that the improved design that we are testing will make it easier for those readers to navigate the site to find the right landing page.
We'll be doing a final push over 30-31st January and will be running a thank you banner campaign through the beginning of January.
**Mobile Banner Changes**
The banner team continued working on changes to our our mobile large banners based on the community feedback we received; Here is a quick update on our progress
--- Reducing the length of the banner - After about 2 weeks of almost continuous testing we’ve now managed to reduce the size of the mobile banner between 30-35% on most devices with only a marginal hit in terms of effectiveness.
--- Making it clearer to users that they are able to SKIP the banner - We’ve made style and wording tweaks to users but in addition to this we’ve followed this up with some user testing and we will be looking at how we can make further improvements in this area.
Thank you all and Happy Holidays!