Even I agree we need more donations from mobile but more aggressive banners doesn't usually lead to more donations coming. At least, if it's more aggressive than a certain threshold and I think these banners pass that threshold by far. Best
On Tue, Dec 11, 2018 at 5:00 PM David Gerard dgerard@gmail.com wrote:
I've had people complaining to me personally about the multiple-page fundraising banners on mobile, like I can do anything about them ... this is really deeply pissing people off.
On Tue, 11 Dec 2018 at 15:03, Joseph Seddon jseddon@wikimedia.org wrote:
Hi James,
As I mentioned in my original reply to Molly, Desktop page views have
been
in decline for the past 2-3 years from 4.36 billion (Oct 2016) to 3.64 billion (Oct 2018). Likewise, the relative effectiveness as of mobile as
a
fundraising platform has historically been substantially lower compared with desktop. So with future budget growth in mind and a desktop fundraising environment that will become increasingly difficult, we’ve
been
working hard to ensure that as user behaviors shift we are well prepared and that the future of the movement is safeguarded.
Regards Seddon
On Mon, Dec 10, 2018 at 5:14 AM James Salsman jsalsman@gmail.com
wrote:
For those of you who have not seen the mobile fundraising banner this year, and thus are uncertain of what all the fuss is about, here is an example:
https://i.imgur.com/wL4Y5dl.png
The fundraising message literally takes 4.5 screens that have to be scrolled through to get to the article. I don't think its accurately reflected with how desktop browsers render the example given by the Fundraising team at
https://en.m.wikipedia.org/wiki/NASA?banner=B1819_0701_mlWW_mob_p1_lg_templa...
which is only a little over one screenful before the article text on typical landscape-shaped desktop browser rendering.
In years past, it seemed like the fundraising team was more forthcoming about their choices and the reasons for making them. Has anyone inside or outside of the Foundation seen any explanation of why so much text, with such odd formatting, is necessary on mobile this year?
On Thu, Dec 6, 2018 at 8:44 AM Samuel Klein meta.sj@gmail.com wrote:
I love the focus on mobile and smaller format interfaces, quite
generally;
it's increasingly how I use the projects too!
A) This banner-text-series is clearly impactful, gave me a bit of a
jump
scare, and got me to read it to find out why. I'm still not sure how
I
feel
about it. ~ Visual effect: Messages that flow smoothly in and out of the
reading
experience are even nicer. ~ Message: Is there an estimate of the total impact on all readers,
as
well
as total effective fundraising? If there is a very effective compact/delightful banner, and an even more effective
large/ambivalent
one, is there some internal calculus about the overal impact of
running
the
former for longer vs. the latter for a short period? I'd like to think the best possible messages inspire and delight
and
draw on positive emotions while raising funds, including for those
who
don't donate, even if they do not yield the most donations per view.
B) The tracking of whether I've donated, when choosing to show or
not
show
me banners, is definitely lacking. Part of this is that we have
taken an
overly-paranoid approach to gathering and anonymizing user data. It
is
entirely possible to cluster users for the purposes of not-continuing-to-show-banners (maintain a dictionary of user-fingerprint-hashes-already-seen, check to see if the current
user is
in there, don't show banners if they are) without being able to see
what
pages a given user is viewing.
I wrote more about this here:
https://blogs.harvard.edu/sj/2018/07/25/anonymizing-data-on-the-users-of-wik...
Please consider doing this; it is really hurting the
user-experience of
the wiki projects (not only in this instance -- in so many other
basic
instances of usage stats + testing over time!), for no benefit to
anyone.
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-- Seddon
*Community and Audience Engagement Associate* *Advancement (Fundraising), Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at:
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