On 7/4/06, Brad Patrick bradp.wmf@gmail.com wrote:
As to publishing, our safe harbor is online, so taking the step into the publishing world is a large one indeed. Licensing others to publish, from the WMF perspective is not a big step, and is to WMF's great financial advantage. For those who are not familiar with the particulars, please be careful about comparing for-profit activities and non-profit activities. This is a rich and deeply complicated area of US tax law, with several contrary reported cases, and people who are not attorneys should proceed to offer their "IANAL" advice with caution. The typical example is a museum, which has a gift shop. Licensing the museum's works for the art is a pure royalty; the tshirts are not, and the costs of that operation are part of what is termed "unrelated business taxable income". See generally http://www.irs.gov/charities/article/0,,id=96106,00.html and related documents, if you care to look for yourself.
There are other exceptions to UBTI, though. Two appropriate ones would be the sale of donated (and volunteer produced) goods and the provision of token goods to donors. And then of course there's the fact that the purpose of Wikimedia is not the same as the purpose of a museum. Distributing content (including in print form) *is* the purpose of Wikimedia.
I'm glad a foundation employee with knowledge of these things is finally getting involved in discussing them publically, though.
All this said, there seems to be very little in Wikijunior Big Cats which needs to be licensed. Even if the term Wikijunior is considered to be trademarked by the foundation, it's easy enough to drop that word from the title. The Wikijunior brand, if it even exists, isn't very valuable right now. In this sense I can see how it's important that Wikimedia be involved in the first print publication.
Anthony