Dear fellow Wikimedians,
They’re here!  We are delighted to announce the first round of
draft recommendations for structural change within our movement have
been published. The recommendations have been developed by the nine
Wikimedia 2030 working groups and are a key tool to help us build the
future of our movement.
Working group members have been working tirelessly for a year to
research the movement, analyze community input shared via community
conversations, and gain insight into external trends. A huge thank you
to each and every member for helping us reach this key milestone.
The draft recommendations are a first look at ways we can adapt our
movement’s structures to help us advance in our strategic direction.
They are the starting point for conversations about what kind of
future we want to create together.
The recommendations are not final. In order to get them to that stage,
your input is needed! We would like to hear from you all what these
changes would mean for you in your local or thematic context, what do
you like about them, and where you potentially see any red flags. And
of course, always critically question whether these recommendations
support the strategic direction.
There are a few ways to do this:
* Read through the recommendations online and provide your input
directly on Meta. 
* If you will be at Wikimania, join us in the Wikimedia 2030 space. 
* Attend a Strategy Salon hosted by an affiliate where you live. 
* Reach out to a Strategy Liaison in your language to share feedback,
or lead a conversation of your own. 
Over the next month, working groups will take the input they receive
into the recommendations, alongside external advice and research, and
use it to refine and finalize them. Share your views, and help shape
what Wikimedia will look like in 2030 and beyond.
If you have any questions or feedback, please feel free to get in touch.
Adviser International Relations
Program Manager Wikimedia 2030 Movement Strategy
Wikimedia Deutschland e. V. | Tempelhofer Ufer 23-24 | 10963 Berlin
Tel. (030) 219 158 26-0
Unsere Vision ist eine Welt, in der alle Menschen am Wissen der
Menschheit teilhaben, es nutzen und mehren können. Helfen Sie uns
Wikimedia Deutschland — Gesellschaft zur Förderung Freien Wissens e.
V. Eingetragen im Vereinsregister des Amtsgerichts
Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig
anerkannt durch das Finanzamt für Körperschaften I Berlin,
*Summary* - We want your help with a voluntary, OPT-IN design process for
movement branding. Please join the in-depth discussion group, or watch for
updates on Meta-Wiki.
After 4 months of community consultation, spanning dozens of affiliates,
several mailing lists, community conferences, and Meta-Wiki, I am pleased
to share a summary of feedback on the proposed 2030 movement brand strategy
>From more than 319 comments, representing 150 individual contributors and
63 affiliates, we assessed 6 major themes in feedback:
Supporting sister projects
Addressing (legal, governmental) risks
Supporting movement growth
The process of change
Please visit our feedback summary page to learn more . You will see
examples of comments within each section, along with a rough indication of
how many of the comments that we received were related to each theme.
The comments sometimes contradict one another, showing that across our wide
movement’s experience, different points of view are common (and a sign of
health!). To visualize these tensions, we have created “polarity maps”
which are used to help visualize how different arguments coexist in tension
with each other.
Ultimately, the comments provided from you all are very thoughtful and
useful guidance on what is needed to make our movement’s branding
successful. One can read the 6 themes above as “criteria” for assessing
== Thanks ==
I would like to thank the organizers of Iberoconf, Wikipedia Education
Summit, and the Wikimedia Summit for inviting us to hold discussions during
their sessions. I would also like to thank my colleagues Elena Lappen,
Samir Elsharbaty, and Blanca Flores who conducted extensive parts of this
consultation. To the hundreds of people, and dozens of affiliates
commenting, thank you for reviewing the proposal and offering your
perspectives and insights.
== Next steps and staying involved ==
There is considerable support for the brand proposal and general appetite
to improve our movement’s branding system. Further, we believe that
critical feedback on the proposal offers direct guidance for precisely what
branding must do to be successful for our movement. We have shared these
insights and our proposed continuance with the Board of Trustees, who
approved continuing these efforts.
Acting on community insights, we will be collaborating on formal brand
naming, visual identity, and brand system design that will use “Wikipedia”
as the central reference point. The resulting system will be OPT-IN for
This design process will be guided by a “brand network” – a group of
volunteers who would like to continue advising on brand during this
consultation. Dozens of people have already volunteered, and we invite you
to join the group. We will use a group on Wikimedia Space to host this
discussion and the group will be closed to allow candid discussions and
room for iterations. EVERYONE IS INVITED TO JOIN . If you do not want to
commit to the in-depth, longer term discussions that will be happening
within the brand network group, we will still be tracking comments left on
the project’s Meta-Wiki page . Furthermore, all important ideas and
updates originating from the brand network discussion will be shared
publicly to mailing lists and Meta-Wiki.
The development of this proposed identity system will take approximately 6
months. As stated, regular updates will be shared to mailing lists,
Wikimedia Space, and Meta-Wiki . Please engage us where you are most
comfortable! Once complete, community groups will have the power to decide
if/when they opt in to using the new system.
 https://discuss-space.wmflabs.org/g/brand-network and click the gray
"Request" button. When your request is approved, you will be able to see
and access the brand network discussion category on the Discuss Space main
Zack McCune (he/him)
Director of Brand
Wikimedia Foundation <https://wikimediafoundation.org/>
September 6th marks the end of my time at the Wikimedia Foundation.
At my center has been the belief that I serve the movement above all else.
This was what motivated the creation of a research service for editors in
the first place. Today, it leaves me to look outside the Foundation to how
I can best influence and impact change for the open knowledge community,
and our broadly fractured society.
When I founded The Wikipedia Library in 2011, the course of my life
changed. I became a grantee with an Individual Engagement Grant, guided by
Siko Bouterse and Anasuya Sengupta, to expand TWL. It was a dream fulfilled
to be asked to join the Wikimedia Foundation full-time in 2014 to establish
the program worldwide.
With much mentorship and help, we grew TWL from a one-man, English-only
publisher signup project into an international, multilingual outreach
effort with a global campaign, national convenings, and a functioning
digital library stocked with 100,000 free-to-read scholarly journals. Those
sources can be used to verify information, write new articles, close
content gaps, and remedy systemic bias.
Now, librarians are as likely to be supporters and contributors as they
used to be critics. The movement is full of 'wikibrarians', from the
200-member Wikimedia and Libraries User Group to the 2000 person Wikimedia
+ Libraries Facebook Group. Conferences around the world have strong
advocates for the intersection and alliance of Wikipedia and Libraries.
Along the way I had the true privilege of building a team that gave me
confidence and extremely good company. It's my conviction that good work is
calm, full of humor, and has care for people at its core. I found that
generous spirit heartily alive in my team at The Wikipedia Library. I
cannot thank them enough.
The work is not yet finished and yet it is in good hands. With Sam Walton
in charge of managing The Wikipedia Library, Felix Nartey and Aaron Vasanth
running global outreach, Jason Sherman developing the Library Card
Platform, and a whole crew of coordinated volunteers handling reference
services…much more is still to come.
You can reach out to TWL any time at wikipedialibrary(a)wikimedia.org.
As I look ahead to new vistas, I leave with questions and hope to hear your
thoughts. What needs to be done next? Who could use the most support? Which
organizations are ripe for change? What capacity still needs to be created?
Where can I best advocate and help grow? How can we collaborate?
Email me at jorlowitz(a)gmail.com and share what's on your mind, or just say
It's been a true pleasure to serve our beautiful, messy movement: I
couldn't be more excited to join its ranks again.
Thanks and cheers,