We are pleased to announce that *Wiki Loves Love* is recruiting volunteers
for the international team.
Application deadline: August 1, 2018
*But What Is WLL?*
Wiki Loves Love (WLL) is an international photography competition of
Wikimedia Commons that is to take place — with the subject love
testimonials — in various locale places. The primary goal of the
competition is to collect photos of love testimonials through human
cultural diversity such as monuments, ceremonies, snapshot of tender
gesture, and miscellaneous objects used as symbol of love; to illustrate
articles in the worldwide free encyclopedia Wikipedia, and other Wikimedia
Foundation (WMF) projects.
Communication and media
Tech team: to design banners and templates
Find out more on: https://t.co/D1yeNclTRm
Don't forget to spread the word!
Dear Wikimedians around the world
Anthere and I are very excited to announce that the Wiki Loves Women
project will soon be launched in both Tanzania and Uganda after being
funded through the WMF's Project Grant program. We are very excited to be
joined by the following team members that will be part of the project in
*Team leader: Maryam Mgonja (assisted by Iddy) *
- Training events manager: Antoni Mtavangu (assisted by Iddy)
- Database manager: Maryam
* Mgonja* (assisted by Iddy)
- Content manager: Antoni Mtavangu(assisted by Iddy)
- Marketing manager: Maryam
* Mgonja *(assisted by Antoni)
- Media communications and liaison at a local and the national level:
Iddy John (assisted by Antoni)
- Partner liaison: Iddy John (assisted by Maryam)
- Team leader.: Douglas Ssebaggala
- Training events manager - Erina Mukuta
- Database manager -Alice Kibombo
- Content manager -Ivan Mulumba & Alice Kibombo
- Marketing manager - Kateregga Geoffrey and Steve Bukulu
- Media communications and liaison - Kateregga Geoffrey and Steve Bukulu
- Partner liaison- Douglas Ssebaggala
You can read more about the project here:
Over the course of the project, there will be several opportunities for
global engagement with the project. So it is truly a global project! Follow
the project's actions and the global drives via these social media links:
Thank you so much!
Isla and Florence
Linked in: http://za.linkedin.com/pub/isla-haddow-flood
two months ago, the Wikimedia Conference 2018 took place in Berlin,
Germany. Wikimedia Deutschland hosted and organized the conference, which
was funded by a WMF grant. We have now published the grant report for it:
The grant report includes the evaluation of the participants survey. Thanks
to all 184 participants who took part in the survey. Take a deeper look
into the results:
>From February until May, Vira Motorko, project manager at Wikimedia
Ukraine, supported us in organizing the conference within WMDE's exhange
program "Visiting Wikimedian". You can read a blog post about her
experience in the Wikimedia blog:
Thank you all,
(on behalf of the WMCON team)
Program and Engagement Coordinator (PEC)
for the Wikimedia Conference
Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
Tel. (030) 219 158 26-0
Stellen Sie sich eine Welt vor, in der jeder Mensch an der Menge allen
Wissens frei teilhaben kann. Helfen Sie uns dabei!
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e. V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/029/42207
Dear members of the Wikimedia community,
On behalf of the Board of Trustees of the Wikimedia Foundation, I write to
confirm that the board has approved  the full slate of the FDC’s Round 2
2017-2018 recommendations  for the Annual Plan Grants. In this round, 5
organizations will be receiving a total of roughly US $1,517,363. Grants
are made in local currency, so the USD figure is approximate.
The Board wants to thank the Funds Dissemination Committee members and
staff for the time and effort they have put into this process, as well as
all members of the community who have participated in this round of review,
analysis and deliberations. We appreciate and value the efforts put in this
Thank you to all the organizations who submitted proposals in this round,
and for the work that the volunteers and staff of these organizations have
put in to further our movement’s mission.
Volunteers are at the heart of the Funds Dissemination Committee. We are
lucky to have a committee comprised of nine dedicated community members who
give a lot of their time and energy into making this funding program a
reality. We thank you all for your work this year!
antanana / Nataliia Tymkiv, on behalf of the Wikimedia Foundation Board of
*NOTICE: You may have received this message outside of your normal working
hours/days, as I usually can work more as a volunteer during weekend. You
should not feel obligated to answer it during your days off. Thank you in
A year ago, the WMF Fundraising team ran an experiment showing donation
appeals on Facebook. While the experiment was valuable, we need more
experience and data to properly assess Facebook’s viability as a potential
revenue channel. This is important to us because leveraging Facebook’s
broad audience allows us to meet our users where they prefer to engage
Over the last few months, we have been working on content variations for a
new experiment, trying content more closely based on the messaging that
already performs well on Wikipedia. *I’m writing today to say we will be
launching our second Facebook ads experiment on Monday, June 18.*
We would like to note we are approaching this test with caution and are
making every effort to protect our donors’ information. We’ve been working
closely with the Foundation’s Legal team to re-review Facebook’s latest
policies and terms of service before a single ad is placed. We are not
uploading our donor lists to Facebook for any list matching or donor
suppression (meaning active Wikipedia donors may see these ads). All ads
will direct donors to the Foundation’s hosted donation pages, and we are
not sending Facebook any conversion metrics or personally identifiable
information on who donates from the ads we run.
The parameters for this experiment are very similar to those my colleague
Sam laid out in his email last year, which I am including below for
reference. The high level details are:
*WHEN:* Beginning Monday, June 18 - appx June 30
*WHO:* Facebook users in the US who speak English. We will do some more
specific demographic targeting based on age, education, and interests, but
are deliberately starting by casting a wide net for this experiment.
*COST: *We are committing $5,000 USD in a cost per click agreement. If this
experiment shows promising results, we may commit more funds to additional
Facebook advertising is not yet a fixture of our long-term fundraising
strategy; this is simply an experiment to help us gauge how valuable this
platform could be to us in the future. If we decide to more permanently
integrate Facebook into our budget and strategy, we will follow up.
If you have questions about this experiment, please don't hesitate to ask.
---------- Forwarded message ----------
From: Samuel Patton <spatton(a)wikimedia.org>
Date: Thu, Jun 29, 2017 at 10:58 AM
Subject: [Wikimedia-l] Fundraising pilot on Facebook
To: Wikimedia Mailing List <Wikimedia-l(a)lists.wikimedia.org>
I'm writing to let you know about a project we're trying on the
Foundation's fundraising team. Thanks to all the help and advice we've
received from our colleagues in Communications, Legal, and Community
*I've posted this announcement as an update on Fundraising's Meta Page
<https://meta.wikimedia.org/wiki/Fundraising/Updates>, and would be happy
to answer questions and keep the discussion up there.*
Over the next three weeks, the Advancement team will be conducting a small
fundraising pilot on Facebook and Instagram. This will involve sponsored
posts, served in English to people in the United States, that will direct
users to donate to the Foundation using our own donation processing pages.
Fundraising is always interested in exploring new ways to reach people who
find value in Wikipedia and are interested in supporting the Foundation’s
mission. Advertising across social networks is a proven and popular way for
nonprofits to find new supporters and build organizational awareness, and
we’re excited to dip our toes into this.
Like the many tests we run for Fundraising, this pilot will involve
experiments testing different imagery, copy, and calls to action. We hope
to answer the question: how well does our on-Wikipedia.org messaging
perform when presented on another site? It will also examine how our
appeals perform across demographic and interest groups.
*Where will the ads appear?*
This pilot will use “sponsored posts,” which is what Facebook calls content
that appears in the news feed of Facebook users.
They will also appear on Instagram as “sponsored stories” that appear
within the flow of photo and video posts users scroll on that network.
(Instagram is a Facebook property.)
They will not appear as banners, pop-ups, or display ads that appear
alongside the news feed. This is a test in what is called “native”
advertising, meaning it uses the same content display area that users
expect from Facebook and Instagram.
*How will you target your ads?*
In addition to the broad parameters of language (English) and country
(U.S.), we have identified a few target audiences that might respond
particularly well to our appeals: educators, philanthropists, and frequent
consumers of news. We will build these audiences based off self reported
information about educational achievement, news readership, and
philanthropic interest. I've included details on each audience below. In
addition to these, we have discussed the value of comparing effectiveness
across other characteristics - age, gender, etc.
A large part of the value in running this experiment is to *learn* whether
there are any demographic differences in how people respond to our
messaging. If this experiment does give us compelling info about who is
more likely to donate, that is exciting! And we'll talk as a group about
what to do with that knowledge.
*Can users opt out?*
Of course. Users can hide individual ads if they are not of interest to
them. This is also something we can measure to better understand how to not
annoy or impose on social media users in future fundraising drives.
*Who is working on this?*
Fundraising is partnering with the social media folks in Communications to
run this test. The promotion and measurement of ads is being managed by a
small company called Middle Seat.
*Will you keep us in the loop?*
Absolutely. By July 15 we intend to share an overview of our testing so far.
Stay tuned for more updates!
*Possible target audiences:*
*STUDENTS & EDUCATORS*
*How likely to donate are current students and educators?*
Age: 18 - 65+
Target: Current students above high school level and educators based on
self-reported “job title”
*How likely to donate are Facebook users interested in both philanthropy
and donating to charitable causes?*
Age: 18 - 65+
Target: Facebook users with self-reported interests in philanthropy and
donating to charity
*How likely to donate are Facebook users whose behavior suggests they’re
daily news consumers?*
Age: 18 - 65+
Target: Facebook users with interests and behavior that suggests daily news
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/
New messages to: Wikimedia-l(a)lists.wikimedia.org
Senior Fundraising Email Manager
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