Hi all -- I wanted to follow up on this thread with the results of the test:
https://www.mediawiki.org/wiki/Wikimedia_Apps/Finland_Banner_Test
TLDR: While we saw a big increase in installs and opens, we found that the campaign did not significantly increase pageviews, leading us to conclude that readers are interested in using an app, but given the current experience would rather use the mobile web than the native app.
-Toby
On Wed, Sep 9, 2015 at 11:51 AM, Ryan Lane rlane32@gmail.com wrote:
On Wed, Sep 9, 2015 at 7:08 AM, Adam Wight awight@wikimedia.org wrote:
Another misconception or oversight I want to bring up is that Fundraising is the team pioneering the 2/3-page or full-page banners. We're driving readers from the website to completely closed and somewhat evil payments platforms. If there's any relevant or even irrelevant research about interstitials, please apply it to our work, cos we're about to have a
huge
impact on the English-speaking community in December. Any complaints
about
the Finnish mobile experiment and dogpiling on the awesome apps
developers
seem incredibly misplaced while I'm walking around with this "Kick Me"
sign
on my backside.
I'm couldn't fully grok what point this was making, but whether it's this mobile experiment or fundraising doing 2/3 or full-page banners, they're terrible. This has been a major complaint by numerous people over the past few years. Please tell me you're not considering interstitials, 2/3 page, or full page banners for fundraising? This may be the year I actually start boycotting the Wikimedia fundraiser, if so.
- Ryan
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