TLDR: While we saw a big increase in installs and opens, we found that the
campaign did not significantly increase pageviews, leading us to conclude
that readers are interested in using an app, but given the current
experience would rather use the mobile web than the native app.
-Toby
On Wed, Sep 9, 2015 at 11:51 AM, Ryan Lane <rlane32(a)gmail.com> wrote:
On Wed, Sep 9, 2015 at 7:08 AM, Adam Wight
<awight(a)wikimedia.org> wrote:
Another misconception or oversight I want to bring up is that Fundraising
is the team pioneering the 2/3-page or full-page banners. We're driving
readers from the website to completely closed and somewhat evil payments
platforms. If there's any relevant or even irrelevant research about
interstitials, please apply it to our work, cos we're about to have a
huge
impact on the English-speaking community in
December. Any complaints
about
the Finnish mobile experiment and dogpiling on
the awesome apps
developers
seem incredibly misplaced while I'm walking
around with this "Kick Me"
sign
on my backside.
I'm couldn't fully grok what point this was making, but whether it's
this
mobile experiment or fundraising doing 2/3 or full-page banners, they're
terrible. This has been a major complaint by numerous people over the past
few years. Please tell me you're not considering interstitials, 2/3 page,
or full page banners for fundraising? This may be the year I actually start
boycotting the Wikimedia fundraiser, if so.
- Ryan
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