Hi Pine!
I'm the program manager for New Readers. Chiming in here about your
question 2d.
The work for the awareness campaigns in Nigeria and India are captured in
the Annual Plans from last year and this year respectively.
In 2016-17 our goal was to launch 1 product and communications support
alongside that. Learning from the phone surveys in Nigeria
<https://meta.wikimedia.org/wiki/Global_Reach/Nigeria_survey#Awareness_of_Wikipedia>
[1] and India
<https://meta.wikimedia.org/wiki/Global_Reach/India_survey#Awareness_of_Wikipedia>[2]
about
how low general awareness was, we've broadened the outreach to be more than
support for the product launch into general awareness raising. This is
captured underneath Goal 3 in Program 3 of the annual plan for Product.
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2016-2017/Final#Program_3:_Increase_our_global_reach_by_increasing_readership>[3]
In
2017-18 you can see this work under the New Readers program, Segment 1,
Objective 2.
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2017-2018/Final/New_Readers#Segment_1:_Awareness>
[4]
The metrics for evaluation are there, but in a bit more detail we'll be
looking at Wikipedia traffic (unique devices, pageviews, traffic to
) as well as social media metrics (views, shares, etc.) to
understand the effectiveness and reach of the campaigns compared to our
existing traffic and compared to population of those language speakers in
the countries we're working in. You can see an example of this in how this
will work with the Iraq campaign metrics
<https://meta.wikimedia.org/wiki/Communications/2017_project_to_promote_Wikipedia_in_Iraq#Approach_to_measurement>
.[5]
As this work is experimental, there are not benchmarks for view counts,
social media response, or awareness change that we can rely on. So this is
not a place where the S.M.A.R.T. framework fully fits. Our hope is that in
completing these 3 pilots we will have "achievable" metrics that can be
modeled for future projects, should we decide to take those on.
You can see the roll up of budget we're using for the program in the annual
plan, but due to contract confidentiality we will not be able to give exact
cost. As far as staff time, Zack McCune is leading this effort with support
from the regional manager from the Global Reach team (Jack Rabah in Nigeria
and Ravi Ayyakkannu in India). Each project also has a volunteer community
committee guiding all creative direction.
Thanks,
Anne
1.
On Wed, Aug 9, 2017 at 5:04 AM, Amanda Bittaker <abittaker(a)wikimedia.org>
wrote:
2b. I like the chart on page page 24 that attempts to show organizational
relationships for the Structured Data project. Who created that chart?
Could Wikimedia affiliate organizations be added as a box on that chart,
and then could the chart's creator upload it as a standalone file to
Commons (if it's not already there)?
Hullo Pine, I made this chart. It's not on Commons yet but I can upload it
once this edit is done. The chart is a visual representation of groups
that are affected by decisions made about the Structured Data on Commons
program. In that context, where would you place Wikimedia Affiliates?
Some affiliates are program organizers and/or tool developers, some have
strong contingents of Commonists, all certainly contain Wikimedians. Is
there another way Wikimedia Affiliates are affected by Structured Data on
Commons that is not included in these groups?
Cheers,
Amanda
From: Pine W <wiki.pine(a)gmail.com>
Date: Mon, Aug 7, 2017 at 7:20 PM
Subject: Re: [Wikitech-l] Audiences Q4 FY1617 Quarterly Check-In slides &
notes
To: Wikimedia developers <wikitech-l(a)lists.wikimedia.org>
Grace, thanks for publishing these. I have a few questions and comments.
1. I have no questions regarding the first slide deck, and I found that
it
> was informative for me.
>
> 2. Regarding the second slide deck:
>
> 2a. I like the Causegraph visualization
2b. I like the chart on page page 24 that attempts to show organizational
relationships for the Structured Data project. Who created that chart?
Could Wikimedia affiliate organizations be added as a box on that chart,
and then could the chart's creator upload it as a standalone file to
Commons (if it's not already there)?
> 2c. It looks like
>
https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_
> Plan/Quarterly_check-ins/Audiences2_Notes_July_2017
> is incomplete; could someone please add the remaining notes?
>
> 2d. I'd appreciate more information about on how much money (including
> money for WMF staff time) is being spent on on-the-ground awareness
> campaigns in India and Nigeria, and what the SMART goals are for these
> projects. Could someone provide that information?
>
> Thanks,
>
> Pine
>
>
> On Mon, Aug 7, 2017 at 2:17 PM, Grace Gellerman <
ggellerman(a)wikimedia.org>
wrote:
Hi, Wikitech-l
Slide decks and notes from recent Audiences Quarterly Check-Ins are
posted
> as follows:
>
> Audiences 1 (Comm. Tech, Comm. Health, Contributors, Design, & Business
> Ops):
> slides
> <https://commons.wikimedia.org/wiki/File:(PUBLIC_VERSION)
> _Audiences_1_(Community_Tech,_Community_Health,_
Contributors,_Audiences_
Design,_Audiences_Operations)_Quarterly_Check-in,_July_2017.pdf>
& notes
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_
Annual_Plan/Quarterly_check-ins/Audiences1_Notes_July_2017>
Audiences 2 (New Readers, Readers, Structured Data, Wikidata)
slides
<https://commons.wikimedia.org/wiki/File:Audiences_2_(
New_Readers,_Structured_Data_on_Commons,_Wikidata,_%26_
Readers)_Quarterly_Check-in,_July_2017.pdf
<https://commons.wikimedia.org/wiki/File:Audiences_2_%28New_
Readers,_Structured_Data_on_Commons,_Wikidata,_%26_
Readers%29_Quarterly_Check-in,_July_2017.pdf>
& notes
<https://meta.wikimedia.org/wiki/Wikimedia_Foundation_
Annual_Plan/Quarterly_check-ins/Audiences2_Notes_July_2017>
.
These and other links are also posted on the quarterly checkin page
<https://meta.wikimedia.org/w/index.php?title=Wikimedia_
Foundation_Annual_Plan/Quarterly_check-ins&wteswitched=1#
Fourth_quarter_.
28April.E2.80.93June_2017.29>
.
Thanks,
Grace
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*Anne Gomez* // Senior Program Manager, New Readers
<https://meta.wikimedia.org/wiki/New_Readers>
https://wikimediafoundation.org/
*Imagine a world in which every single human being can freely share in
the
sum of all knowledge. That's our commitment.
Donate
<http://donate.wikimedia.org>. *
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--
*Anne Gomez* // Senior Program Manager, New Readers
<https://meta.wikimedia.org/wiki/New_Readers>
*Imagine a world in which every single human being can freely share in the
sum of all knowledge. That's our commitment. Donate
<http://donate.wikimedia.org>. *