We appear to be running a banner campaign on the mobile web site, driving people to download the mobile app:
https://en.m.wikipedia.org/wiki/?banner=Aug2015_app_banner_2 https://en.m.wikipedia.org/wiki/?banner=Aug2015_app_banner_1
Campaign definition: https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&subac...
This isn't cool. This isn't us. We don't drive people from an open platform to a closed one.