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FT2 wrote:
I'd consider also using a second trick Google does. It tries to pick out a few specific useful links and highlight them first. In our case, pages with <text> in the title, or sequentially in the text as a string, may be more likely to be high quality hits, than pages that "just had the words scattered somewhere in the text".
That's what the ranking algorithm is for -- title matches are already more highly-ranked.
- -- brion