Well, I did have more of an outdoor magazine stand in mind (which tend
to carry more tabloids and 'trashier' fare), but a deal's a deal :) I
have to admit though that I don't know your username for the wiki-beer
On 5/3/12 9:52 AM, Thomas Morton wrote:
Ok, as promised I went into a local store and did this
I have to say I genuinely expected
that I might have to admit to being wrong. I'm
pleasantly surprised the say I don't think I was!
But first, just to say, I felt like a bit of an idiot taking a photo
and then jotting down notes in the shop. Which turned into feeling
like a right prat when one of the shop assisstants asked what I was
It's immediately obvious from the photo (which cuts off a portion
either side of the stand, sorry) that there are a LOT of women on
these covers. However things break down in an interesting way. The
vast majority of covers featuring a woman, clustered to the right hand
side halfway up, are female interest magazine (fashion, gossip, etc.).
Targetted at women they almost exclusively feature a photo of a woman
- but they are fully clothed, it is often a headshot and the focus is
fashion/style (or a celebrity). I don't think these are sexist.
Below them are another set of female interest mags - home and hearth.
None of these feature a woman on the cover (though some have a person
as a wider part of the image).
Opposite these are two male-targetted types of magazine. On the middle
shelf cars etc. and on the lower shelf computers. These almost
entirely feature no people at all - with the exception of one PC mag
which features a tasteful headshot of a computer generated woman (I'm
willing for this to be included in the next set of figures, if you
like) and a few with men on the covers.
Which leaves us the top shelf - a total of 10 magazines, 5 each
targetted at men and women. Of the 5 targetted at men you can see that
4 are obviously feature an amount of nudity sexualisation (although
there is no actual bits on show). The fifth male targetted mag
features a woman as well, dressed, but with a bared shoulder and a
Of the female-oriented magazines three of them feature a man with his
top off. One doesn't feature a person on the cover. And one
(ironically going back to the blog post linked last night) features a
man with his top button undone... and water spilling down his chin and
onto his chest.
I make that 5:4, or 6:4 if you want to include the other image.
Sex sells to men and women, somewhat equally. Tasteful pictures of
women sell to women. Cars and digital imagery sell to men.
On 2 May 2012 22:52, Ryan Kaldari <rkaldari(a)wikimedia.org
On 5/2/12 2:38 PM, Thomas Morton wrote:
On 2 May 2012 22:36, Ryan Kaldari
Perfect opportunity to share one of my favorite blog memes:
Seriously though, it doesn't seem that controversial to say
that mainstream advertising heavily skews to female nudity.
Next time you pass a magazine stand, count the number of
covers with female nudity and male nudity. I'll bet you a
wiki-beer it's greater than 2 to 1. Judging by the last time
I was in Paris, I would guess 10 to 1.
On the principle of genuine interest I will take you up on that
challenge :) and will report back tomorrow.
I'll be very happy to be proven wrong. I'm certainly subject to
perception bias, but perception isn't always wrong. Don't forget
to take a cell-phone photo if you want to collect your wiki-beer :)
Gendergap mailing list
Gendergap mailing list