I don't want to stop the conversation and just want to thank you all for
the great input so far. I have not been able to read it all yet, but I hope
I get to do it soon :-)
Jan
2017-03-23 7:06 GMT+01:00 Kerry Raymond <kerry.raymond(a)gmail.com>om>:
A few years
ago the WMF did a survey of former editors, partly to
learn why they'd left. One of the most common responses was "I haven't
left yet".
With the benefit of hindsight (a wonderful thing), that might be a bad way
to have asked the question. A better way might have been to ask why they
are no longer active and what circumstances/change would be likely to make
them active again. What we really want to know if the reasons for
inactivity are internal/external to Wikipedia and whether the conditions
for re-engagement are internal/external to Wikipedia. And for the internal
ones, we'd like to know more specifically what they are.
"I haven't left yet, but as soon as my new baby has started school, I
might have the time for Wikipedia again" (i.e. the cause of inactivity and
return to activity is outside of Wikipedia's control). There is not a lot
Wikipedia can do about such a contributors.
"I left because I was sick and tired of the unpleasant way people behave,
but I enjoyed contributing otherwise and would do so again if the culture
was a lot nicer" is something that WP has some control over but not
something you can fix in an afternoon.
"I left because I just found it too hard, I kept forgetting when to use [[
and when to use {{ and I never figured out that <ref> thing" is someone
that we could potentially re-engage on the spot by saying "hey, try the
Visual Editor!".
Or maybe "I haven't left yet" is more literally true than we think. It is
possible that the person is still active on Wikipedia but under a different
user name or as an IP so they just appear to have become inactive under
their former user name. If a person has had some unpleasant experiences on
Wikipedia and that is why they became inactive, there are a lot of good
reasons why they might not like to return under the same user name.
Wikipedia has an infinitely long memory for things like bans and blocks and
watch lists last forever. If you got yourself in trouble previously but you
want to start afresh, you probably want to create a new account. If you had
bad experiences with some other user who was regularly unpleasant to you,
you would want a new account as they can watch your User page and Talk page
forever to detect if you ever return. *Changing* your user name doesn't
solve that problem, creating a new account does. And of course you may just
have forgotten your username or your password and created a new account.
Personally, I am inclined to think that the "I haven't left yet" editors
(who aren't active under another user name) are probably effectively lost
to us. Some other interest has almost certainly chewed up their spare time
during their absence from Wikipedia. There's a big gap between "I'm not
saying No" to "I'm saying Yes".
The other issue is that even if the desired circumstances for
re-engagement are in place, you still need some kind of way to communicate
this fact to the "lost users". Given that providing an email address isn’t
mandatory on creating an account, we can only communicate with those who
did provide an email address and hope it is still an active one.
For example, perhaps we should be emailing all the "lost users" (where we
can) periodically and saying "Hey, try that Visual Editor" or "get
involved
with #1Lib1Ref" or mentioning some other positive thing that might convince
them to give it another go.
It's been said (and I really don't know if it's true) that people respond
better to being needed than to being wanted. Maybe we can use that in
Project Boomerang. Find an article that the lost user has made a lot of
contributions to but which hasn't grown much since (ignoring all the
re-categorisations, MoS enforcements, reverted vandalisms, and other edits
that don't greatly enhance the information content of an article) and tell
them that article XYZ needs them to come and keep it up-to-date.
In sales, they often say it is 10x the effort to get a new customer than
to retain an existing one. Maybe instead of putting effort into onboarding
new users (who we have to put through a massive learning curve very fast or
watch them die the slow death of many reverts and AfC rejections), we
should put more effort into re-engaging lost users (there's less of a
learning curve to bring them back).
Kerry
_______________________________________________
Wiki-research-l mailing list
Wiki-research-l(a)lists.wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/wiki-research-l
--
Jan Dittrich
UX Design/ User Research
Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
Phone: +49 (0)30 219 158 26-0
http://wikimedia.de
Imagine a world, in which every single human being can freely share in the
sum of all knowledge. That‘s our commitment.
Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e. V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/029/42207.