Claire Ross attended MuseumNext and was the only other presentation about QR codes other than ours (which was of course detailing QRpedia.) At MuseumNext all were impressed with the scan rates Alex and I shared - and we were explicit in explaining that Wikipedia was an important factor in the success of these QR codes. People know what they're getting when they scan the codes, and it's worth overcoming all of the potential barriers of QR in order to reach that Wikipedia article.
Claire wrote up a post summarizing the successes of QR in museums, and QRpedia is front and center: http://claireyross.wordpress.com/2012/06/11/what-does-success-look-like-for-...
My favorite quote? These QRpedia http://qrpedia.org/ examples, with really impressive scan numbers give QR code use in Museums hope. However *when not linked with Wikipedia, QR code usage leaves a lot to be desired.** *
This is the same conclusion that the Brooklyn Museum came to when they recently nearly gave up on QR codes in their museum, only to find our QRpedia case studies and realize that linking to Wikipedia is the trick that will drive higher usage. This resulted in their implementing WikiLink a month or so ago.
With QRpedia continuing to explode, especially thanks to the recent success of Monmouthpedia, I thought it was important to point out again that it *is *Wikipedia that is increasing relevance for QR in general. And that's great news for us! : )
Lori