This subject was discussed during this month's Research and Data showcase.
From Leila's summary:
*Using Open Data and Stories to Broaden Crowd Content *By Nathan Matias*: Nathan will share a series of research on gender diversity online and designs for collaborative content creation that foster learning and community. He will also demo a prototype for a system that could leverage open data to attract and support new Wikipedia contributors.
https://www.youtube.com/watch?v=1E4JcxTgmco
Pine