It may well be that we don't value volunteers as we should:

"When planning marketing outreach tactics to recruit volunteers, develop messages with words that resonate with those who would be interested in your cause or who carry a complimentary platform. Focus on words that reinforce your base principles -- and keep it simple. The business behind your community-base social marketing campaign generally isn't of interest to a possible volunteer -- but of interest is the opportunity you are providing them to allow their voice to be part of an underlying movement."

I have absolutely no problem with such messages or spending money on such messages directed to encouraging more women to edit. But when people do step up we need to value them not treat them as though there is a thousand more where they came from.

Fred

--------------------------- Original Message ---------------------------- Subject: Marketing:Green: The Business Of Volunteerism From: "MediaPost Publications" news@mediapost.com Date: Wed, February 2, 2011 11:03 am To: fredbaud@fairpoint.net -------------------------------------------------------------------------

Marketing:Green: The Business Of Volunteerism

In the same way that you are trying to compete for market share in your sector, you must work at obtaining a share of the volunteer market. Think about volunteers as another segment of your target audience -- those people who may become potential spokespeople for your community-based social marketing campaign. <

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