On 5/23/08, George Herbert george.herbert@gmail.com wrote:
The single factor most affecting how far people read, once you find the page and assuming at least minimally competent writing, is whether there are images on the article.
I agree. We need well-sized, interesting images (not thumbnails), and I would also say we need interesting cutlines (captions). In newspapers, cutlines are the second most-read items after the headlines, because people's eyes naturally gravitate to images. They're often a neglected feature of our articles.