On 5/23/08, George Herbert <george.herbert(a)gmail.com> wrote:
The single factor most affecting how far people read,
once you find
the page and assuming at least minimally competent writing, is whether
there are images on the article.
I agree. We need well-sized, interesting images (not thumbnails), and
I would also say we need interesting cutlines (captions). In
newspapers, cutlines are the second most-read items after the
headlines, because people's eyes naturally gravitate to images.
They're often a neglected feature of our articles.