On 10/7/2010 1:20 AM, MuZemike wrote:
I'm just saying that I know instances in which
focus groups sometimes
don't accomplish what they're set to do. Apparently, Apple has gone
against this concept of doing focus groups to make decisions so they can
keep moving forward with various products (citation needed). Coca-Cola
did the same thing when they rolled out "New Coke" in 1985 to disastrous
results. Time Warner/JVC professed their usage of focus groups in their
trailer of the video game "Rise of the Robots" as shown here:
http://www.youtube.com/watch?v=Zafl_68PfOo . That game is one of the
worst fighting games of all time, failing on many levels.
That is why I am very wary and cautious about focus groups, as they tend
to blindly serve their clientele instead of giving actual feedback on
whatever their assessing.
-MuZemike
This is totally understandable, especially on the basis of 1 focus
group. The one thing that is nice is that a lot of the data that we got
from the focus group matched up with the data from the donor survey
which helps validate it some. But again the real important data is
actual concrete testing data that we've both gotten and will be getting
a lot more of over the next month. It is THAT data that will really
inform us on what messages, landing pages, design etc work the best.
James
--
James Alexander
Associate Community Officer
Wikimedia Foundation
Jalexander(a)wikimedia.org
+1-415-839-6885 x6716