2009/11/15 William Pietri <william(a)scissor.com>om>:
David pointed us to a variety of clever slogans
written by the public.
Isabell was speculating that most of them wouldn't work. I'm just saying
that we don't have to speculate; we can run all the ones that don't seem
blatantly counterproductive, and find out how well they do. Even better,
we can automatically optimize which we show and how.
That's not to say we can't depart from the most effective options if we
want to. But it seems like a good place to start.
It is not in fact that easy - because every slogan has to be
translated into a pile of languages (by volunteers), and every banner
has to be tested thoroughly in all translations (some this year broke
in IE6/7). So there really isn't that much room to move. Erik Moeller
posted about this on the wiki, explaining in detail what's going on,
but I can't find the link right now.
- d.