On Thu, 26 May 2011, George Herbert wrote:
The *term* shows him in a negative light, but the *incident* actually shows him responding maturely and responsibly.
This is an artificial distinction that happens to fit Wikipedia rules, but not reality. Spreading the term automatically shows him in a negative light, in the same way that spreading a denial gives credence to the claim that is denied.
I have a modest proposal: change the title to read "Dan Savage campaign against Rick Santorum" or something else which has Dan Savage's name in it. Some people have already suggested this, but I will bet that the same editors who want the 100 link template in will argue vehemently against this.