http://www.adweek.com/aw/content_display/news/digital/e3i615140fc749e4798425...
Of course, at this moment it's a Twitter search on the word "skittles" instead. Leading to:
http://uk.techcrunch.com/2009/03/02/skittles-the-cause-of-all-world-evil-or-...
- d.