Keith Old wrote:
"In a move to take on Wikipedia, the *Encyclopedia Britannica* is inviting the hoi polloi to edit, enhance and contribute to its online version.
New features enabling the inclusion of this user-generated content will be rolled out on the encyclopedia's website over the next 24 hours, * Britannica's* president, Jorge Cauz, said in an interview today." (More in story)
What's their business plan? Vetting the information to the standards they profess is going to take a considerable staff to keep up with the work that could in theory come their way.
What will be their revenue source to sustain all this? There's a limited market for multi-volume dead-tree encyclopædias, and depending on advertising revenues in the middle of a global financial is not very secure. Maybe a sugar-daddy with bottomless pockets and insatiable vanity?
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