Durova wrote:
Has anyone stopped to ask whether this is really worth it to the SEO? In terms of labor and cost/benefit?
In that world, it's a non-issue. For one thing, neither the SEO's nor the suckers who buy their services are the sharpest knives in the drawer. (If they were sharper, they wouldn't have to be bottom-feeders.)
And if an SEO can say, "I guarantee to improve your search engine rankings", and if he can convince suckers to pay him to do so, then it *is* worth it to him, regardless of whether he actually improves his customers' hit rates (or even whether he actually improves their rankings).