On 10/25/07, Thomas Dalton thomas.dalton@gmail.com wrote:
Oh hell, I'll do it. Let's say $2 CPM (that's low according to http://www.sitepoint.com/article/introducing-google-adsense), on 7 billion page views per month (http://www.webpronews.com/blogtalk/2007/06/12/wikipedia-wikimedia-traffic). That's $14 million a month, which would mean roughly $7 million from two weeks of ads.
That website is 4 years old. Are returns from ads still that good? I thought they had dropped significantly over the last few years.
I don't see why I'm in any better position than you to answer that question. In fact, apparently you're more familiar with it than I am.
I also gave myself a factor of three in possible mistakes, and actually I halved the low end of what that site said was the average CPM ($4-5). So I really have a fudge factor of 6x+.
I'm not going to spend tons of time coming up with really accurate estimates, because I think it's so blindingly obvious that you could make as much as you do in fundraising for the year in less than a month using targeted text ads.