My key point was that I'd personally prefer
opt-out targeted
advertising for two weeks out of the year to what Wikipedia has right
now.
I doubt it would make as much money, though, so it's irrelevant.
Advertising can make a lot of money, but if it's opt-out and only
lasts two weeks, I can't see it rivalling a fundraiser. The results of
our fundraisers are measured in the millions, could we really get
millions from two weeks of ads?