Jason Calacanis wrote:
Step one: 100% optin advertising where the user has to turn it on. Step two: put ads on search results [...] Step three: [...] PERHAPS put ads on pages by default [...]
Step one is a total no brainer... i can't think of one reason to be against OPTin advertising.... can anyone?
You've given the reason yourself: it's a slippery slope to putting ads everywhere.
Refusing ads entirely may or may not be optimal, but the clarity is unmatched.
William