Keith Old wrote
I had a look at Alexa's list of English language sites see [
http://www.alexa.com/site/ds/top_sites?ts_mode=lang&lang=en] The English version of Wikipedia is not listed in the top 100 whereas the BBC is at number 13 - we should compare like with like. The site that is ranked so high is wikipedia.org http://wikipedia.org which is ranked no 42 see [ http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none] . We are listed Number 2 on reference after My Yahoo see [ http://www.alexa.com/site/ds/top_sites?catid=10&ts_mode=subject&lang...]. I would be interested in finding out how My Yahoo! is classified as a reference site. Having said this, I am bullish on Wikipedia too.
Indeed, Alexa seems to have decided that WP as a whole is not an English-language site. But I was doing a comparative traffic search there, and one can see reasonably clear trends to extrapolate. The BBC site is one I have thought of as a target for a while.
Charles