Jimmy Wales wrote:
It is my understanding of trademark law that we need to police this to some extent, or we run the risk of, for example, Microsoft someday putting out a proprietary encyclopedia under our name.
I'm not sure what you mean by "police this to some extent", but if I were you, I would have already officially threatened them legal action from the Wikimedia Foundation.
Aren't they legally required to fix this within 24 hours of notification? I notified them two weeks ago. I did it again just now (of course with a clear disclaimer that I am in no official capacity). Have they been officially warned yet at all? If not, it's about time.
Timwi