On Wed, Jul 17, 2013 at 11:40 AM, Jon Robson jrobson@wikimedia.org wrote:
On Wed, Jul 17, 2013 at 11:15 AM, Adam Baso abaso@wikimedia.org wrote:
Separate note, but what do people think about having a bigger "Sign Up" button when Login is presented? Twitter, Facebook, Pinterest, Flickr, LinkedIn, and Amazon.com are doing it on their mobile sites (gating as a driver varies by site). Ebay, and Youtube, which uses the same entry
point
as Gmail, don't. I guess this is an interesting area for A/B tests, which maybe have already been done.
When we launched the new login design on desktop, it took what once was a plain text link on the page inviting people to sign up, and turned it in to a green button with a call to "Join Wikipedia".
This isn't A/B test data, but we are tracking signups via this button across all wikis.[1] Looking at this data shows that many people are accidentally or intentionally visiting login and then moving on to create an account. On July 10, to pick a random day, there were 708 English Wikipedia signups via the desktop login CTA. That's 17% of all enwiki registrations (4.53K, with 614 via mobile).
Personally I'd say this doesn't merit an A/B test to justify. Just add it, and instrument it (potentially pre and post design change?) with a campaign if you want an easy way to know how many people sign up via the button.
1. enwiki data: http://ee-dashboard.wmflabs.org/graphs/enwiki_campaigns