I strongly believe that the secondary call to action (CTA) button should
not have the same visual importance as the primary one in a given workflow.
The current design for mobile sign-in is very close to the design pattern
we'll be using elsewhere for primary and secondary CTAs when displayed
nearby each other.
*
*
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*Jared Zimmerman * \\ Director of User Experience \\ Wikimedia
Foundation
M : +1 415 609 4043 | : @JaredZimmerman<https://twitter.com/JaredZimmerman>
On Wed, Jul 17, 2013 at 2:51 PM, Maryana Pinchuk <mpinchuk(a)wikimedia.org>wrote;wrote:
Just to clarify, the attached screenshot is what the
current login page
looks like on mobile. I believe what Adam is asking for is a more prominent
button/call to action to create an account, rather than a plain link.
There's a UX quality tradeoff involved in this decision. We don't (yet)
have any onboarding mechanisms in place for new users on mobile. When we
showed the big blue "add an image to this article" button to readers and
invited them to log in or create an account, we got a flood of new users
creating accounts on mobile... and a corresponding flood of selfies
uploaded via mobile web that had to be deleted from Commons. The lesson
there was that brand new users who don't already have a Wikimedia account
don't necessarily understand how to contribute constructively, and without
a well-thought-out first time user experience/onboarding, we're just
dumping those people into a meat grinder.
We're currently building out more first-time user education, so eventually
we might consider making the create account link bigger and inviting more
brand-new users into our ecosystem. But until we really feel confident that
we've nailed it, it's honestly probably better for those users and for our
editing community to make login the primary call to action, even if that
means losing some potential new contributors.
On Wed, Jul 17, 2013 at 12:11 PM, Steven Walling <swalling(a)wikimedia.org>wrote;wrote:
On Wed, Jul 17, 2013 at 11:40 AM, Jon Robson <jrobson(a)wikimedia.org>wrote;wrote:
On Wed, Jul 17, 2013 at 11:15 AM, Adam Baso <abaso(a)wikimedia.org> wrote:
Separate note, but what do people think about
having a bigger "Sign Up"
button when Login is presented? Twitter, Facebook, Pinterest, Flickr,
LinkedIn, and
Amazon.com are doing it on their mobile sites (gating as
a
driver varies by site). Ebay, and Youtube, which
uses the same entry
point
as Gmail, don't. I guess this is an
interesting area for A/B tests,
which
> maybe have already been done.
When we launched the new login design on desktop, it took what once was a
plain text link on the page inviting people to sign up, and turned it in to
a green button with a call to "Join Wikipedia".
This isn't A/B test data, but we are tracking signups via this button
across all wikis.[1] Looking at this data shows that many people are
accidentally or intentionally visiting login and then moving on to create
an account. On July 10, to pick a random day, there were 708 English
Wikipedia signups via the desktop login CTA. That's 17% of all enwiki
registrations (4.53K, with 614 via mobile).
Personally I'd say this doesn't merit an A/B test to justify. Just add
it, and instrument it (potentially pre and post design change?) with a
campaign if you want an easy way to know how many people sign up via the
button.
1. enwiki data:
http://ee-dashboard.wmflabs.org/graphs/enwiki_campaigns
--
Steven Walling
https://wikimediafoundation.org/
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Maryana Pinchuk
Associate Product Manager, Wikimedia Foundation
wikimediafoundation.org
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