"Thing is, it's fairly difficult to bring an article to "featured" status on the English Wikipedia. It takes a lot of time and review to push the article candidate through the larger and frequently melodramatic English review community. However, on some other less-traveled Wikipedia language versions, getting content to the featured level is relatively easy. So, while the museum probably expected that its five $140 prizes would be going to articles written in English, two of the actual winning articles were authored in Catalan, another in Spanish, another in Latin, and only one in English. To give you an idea of comparative traffic statistics, the English Wikipedia garners over 7 million page views per hour (or, almost every person over the age of 5 in metropolitan Chicago could each view one page). The Latin Wikipedia captures the attention of fewer than two thousand page views hourly (or, the population of the town of Helper, Utah). The winning Latin featured article about the British Museum's Rosetta Stone artifact received only about 14 page views a day over the past ten days. (Compare the traffic on the English Wikipedia's article about the Rosetta Stone: 24,300 page views per day.) One of the winning articles in the Catalan language gets only 12 page views daily. Imagine paying $140 to a copywriter for content that will get 12 or 14 page views per day. It may be the British Museum's worst pay-per-impression deal on the Internet ever." 'British Museum pays for Wikipedia page views' http://www.examiner.com/x-58002-Wiki-Edits-Examiner~y2010m7d26-British-Muse… -- gwern