From THE WEEKLY SPIN, JANUARY 31, 2007
7. DEZENHALL TELLS PUBLISHERS: OPENNESS IS CENSORSHIP http://www.prwatch.org/node/5672 "A group of big scientific publishers has hired" aggressive public relations executive Eric Dezenhall "to take on the free-information movement," reports Jim Giles. "Some traditional journals, which depend on subscription charges, say that open-access journals and public databases ... threaten their livelihoods." Dezenhall "spoke to employees from Elsevier, Wiley and the American Chemical Society at a meeting arranged last July by the Association of American Publishers." AAP subsequently hired his firm, Dezenhall Resources. In emails obtained by Nature, Dezenhall suggested the publishers claim that "public access equals government censorship" and "equate traditional publishing models with peer review." He recommended they work with the Competitive Enterprise Institute and gave his campaign fee as $300,000 to 500,000. In another email, Wiley's director of corporate communications said Dezenhall told the publishers they "had acted too defensively" and "worried too much about making precise statements." SOURCE: Nature, January 24, 2007
9. A CO-OPERATIVE APPROACH TO FAKE NEWS http://www.prwatch.org/node/5670 When one satellite media tour (SMT) -- a sponsored, canned TV "interview" -- promotes multiple products, it's called a "co-op media tour." PR Week reports that "co-op media tours are on the rise, and not just because they spread the production costs among multiple brands." Michele Wallace of the broadcast PR firm Medialink Worldwide says that "numerous products centered around a theme ... can provide a pretty strong news hook that may not be there when you focus on one product." PR Week's tips include making "sure your co-op tour doesn't appear too commercialized." News Broadcast Network's Matthew Smith says disclosure concerns haven't affected "the overall interest in co-op tours," but adds that "stations want to know if the spokesperson is being paid and by whom so they can convey that to the audience." Whether TV stations actually doprovide that disclosure to viewers is another matter altogether. SOURCE: PR Week (sub req'd), January 22, 2007
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