http://www.edge.org/3rd_culture/kelly08/kelly08_index.html

Copies themselves are free. Kelly outlines eight qualities that cannot be copied, and are therefore still marketable: trust, immediacy, personalisation, interpretation, authenticity, accessibility, embodiment, patronage and findability.

This is relevant to what we do - giving away good stuff and *encouraging* copies - because (1) it gives business models for reusers of Wikimedia content (2) things we could do to make copies even better and more useful. Does anyone have useful ideas on these matters?

I think immediacy and accessibility are the reasons for wikipedia.org being the world's #9 website. A lack of warrantable reliability is nothing compared to useful *convenience*.

- d.